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Free UTM Link Builder for Campaign Tracking

Generate clean campaign URLs with utm_source, utm_medium, utm_campaign, utm_content, and utm_term - then copy a tracking-ready link for launch posts and ads.

Campaign URLs

Build a tracking link

Fill the fields (or tap a preset). Existing query params on the base URL are preserved.

Where traffic comes from

Marketing medium

Campaign name

Optional - A/B or placement

Optional - paid keyword

Campaign URL

https://www.example.com/?utm_source=twitter&utm_medium=social&utm_campaign=launch_week

Tracking a ScrollLaunch launch campaign? Submit your product and point every social post at the same UTM-tagged URL.

How to use

How to use UTM Builder

  1. 1

    Enter the base URL

    Paste the destination page, with or without https://. Existing query parameters are preserved.

  2. 2

    Fill UTM fields

    Set at least source, medium, and campaign. Use a preset for launch-day social, newsletter, or directory referral.

  3. 3

    Copy the campaign URL

    Copy the generated link into your posts, emails, or ads so analytics can attribute the traffic.

Guide

UTM parameter naming tips

Always set source (where), medium (channel type), and campaign (the push name). Keep values lowercase with underscores so reports stay consistent across tools.

Use content to distinguish creative variants (announcement vs thread) and term for paid keywords. Never put personally identifiable information in UTMs.

Do not add UTMs to ScrollLaunch badge embed hrefs - keep ?ref=badge clean for Ahrefs attribution. Use this builder for your own outbound campaign links.

Explore more on free ScrollLaunch tools, browse DR-ranked directories, or launch with a dofollow backlink.

Questions

UTM Builder FAQ

What UTM parameters should I always set?

At minimum: utm_source (where), utm_medium (how), and utm_campaign (which push). Content and term are optional for A/B tests and paid keywords.

Will UTMs break my ScrollLaunch badge link?

Don't add UTMs to the badge href we give you - keep ?ref=badge clean for Ahrefs attribution. Use this builder for your outbound campaign links instead. See pricing for launch options.

Do I need Google Analytics for UTMs to work?

UTMs work in any analytics tool that reads query parameters (GA4, Plausible, etc.). The link itself is just a URL.

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