# Free UTM Link Builder for Campaign Tracking

> Generate clean campaign URLs with utm_source, utm_medium, utm_campaign, utm_content, and utm_term - then copy a tracking-ready link for launch posts and ads.

```yaml
url: "https://www.scrolllaunch.com/tools/utm-builder"
slug: utm-builder
category: launch
keywords: "utm builder, utm link generator free, campaign url builder, utm_source generator, google analytics utm builder, how to create utm links"
```

## How to use

1. **Enter the base URL** - Paste the destination page, with or without https://. Existing query parameters are preserved.
2. **Fill UTM fields** - Set at least source, medium, and campaign. Use a preset for launch-day social, newsletter, or directory referral.
3. **Copy the campaign URL** - Copy the generated link into your posts, emails, or ads so analytics can attribute the traffic.

## UTM parameter naming tips

Always set source (where), medium (channel type), and campaign (the push name). Keep values lowercase with underscores so reports stay consistent across tools.

Use content to distinguish creative variants (announcement vs thread) and term for paid keywords. Never put personally identifiable information in UTMs.

Do not add UTMs to ScrollLaunch badge embed hrefs - keep ?ref=badge clean for Ahrefs attribution. Use this builder for your own outbound campaign links.

## What you get

- All standard UTM parameters
- Preserves existing query strings
- One-click copy
- Launch-campaign presets

## Related tools

- **[SaaS Launch Checklist](https://www.scrolllaunch.com/tools/launch-checklist)** - Interactive pre-launch, launch-day, and post-launch checklist for indie SaaS founders.
- **[URL Slug Generator](https://www.scrolllaunch.com/tools/slug-generator)** - Turn a title into a clean, SEO-friendly URL slug - lowercase, hyphenated, no junk characters.
- **[Open Graph Preview](https://www.scrolllaunch.com/tools/open-graph)** - Preview Facebook and X-style link cards and generate og: title, description, and image tags.
- **[ISO Week Finder](https://www.scrolllaunch.com/tools/iso-week)** - Find the current ISO week or convert any date to YYYY-Www - the calendar ScrollLaunch launches use.

## Related

- [All tools](https://www.scrolllaunch.com/tools)
- [Pricing](https://www.scrolllaunch.com/pricing) - launch free; dofollow while the badge stays on your site.
- [Directories](https://www.scrolllaunch.com/directories) - curated startup directories ranked by DR.