# What is Anchor text?

Anchor text is the visible, clickable words of a link. Exact-match anchors repeated sitewide can look unnatural.

ScrollLaunch badge snippets use the product name plus "Featured on ScrollLaunch" as the image alt, not a keyword-stuffed anchor.

| Field | Value |
| --- | --- |
| term | Anchor text |
| canonical | https://www.scrolllaunch.com/glossary/anchor-text |
| kind | defined term |

## On ScrollLaunch

- [Embed widget](https://www.scrolllaunch.com/embed)