# What is Entity SEO?

Entity SEO is making a person, company, or product unambiguous to search engines: a stable name, URL, and sameAs links to official profiles.

The site Organization markup and maker profiles use stable URLs. Product pages describe the product as a Thing, not a SoftwareApplication.

| Field | Value |
| --- | --- |
| term | Entity SEO |
| canonical | https://www.scrolllaunch.com/glossary/entity-seo |
| kind | defined term |

## On ScrollLaunch

- [About](https://www.scrolllaunch.com/about)