# What is Launch week?

A launch week is the ISO week a product is scheduled to go live on the ScrollLaunch leaderboard.

Month pages assign that week to the calendar month of its Monday (UTC). A week that starts in late September can land in September even if Thursday is October.

| Field | Value |
| --- | --- |
| term | Launch week |
| canonical | https://www.scrolllaunch.com/glossary/launch-week |
| kind | defined term |

## On ScrollLaunch

- [Launch archive](https://www.scrolllaunch.com/launches)